We've updated our UTM-based attribution logic, increasing our overall coverage by 10%+ on first orders to an average of 80%.
This builds on our existing attribution capabilities, which typically attribute up to 30% more orders than other solutions. For comparison, GA4 contains UTM-based attribution for less than 50% of first orders across…
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We tweaked the default attribution window we use for Meta ads reporting. Historically, we've used a 7-day click attribution window as our default for Meta campaign reporting. While this standardized approach provided consistency, it didn't always align with the actual attribution settings of individual campaigns on the Meta platform.
What's…
We will be fully migrating all Sponsored Advertising campaign reporting to Amazon's v3 reporting API. This change affects data for Sponsored Brands, Sponsored Products, and Sponsored Video campaigns and will go into effect later this evening.
While there are very minor (if any) jumps in spend and impression data between the v2 and v3 API…