We’ve improved how Advertising Value Equivalent (AVE) is calculated by increasing the role of geolocation signals.
AVE now better reflects differences between markets by accounting for geographic context more accurately. When available, country and language information is used to align AVE values more closely with local media and advertising conditions.
This change results in:
More realistic AVE values across different regions
Better comparability of results for international brands
Increased accuracy when analyzing global coverage
No action is required from users - the update is applied automatically to new calculations. Already existing mentions and calculations are not affected.
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We’ve identified that the latest Grok release affected our reach algorithm, causing reach values to be artificially boosted for some mentions.
✅ The issue has been fixed for all new mentions — reach is now calculated correctly.
📊 Historical data may still reflect the inflated reach caused by Grok.
How to analyze historical data without Grok impact:
To exclude Grok-related mentions from past analyses, use the Author filter and apply: {NOT}grok
This will let you review historical reach metrics without Grok influencing the results. If you have any questions or notice anything unexpected, let us know!
By January 31, Emotions and Intents will be removed:
After this date, Emotion and Intent data will no longer be available in these areas. This change is necessary for upcoming sentiment model upgrades, that will significantly increase its quality, especially for languages other than English.