New Introducing Content Classifications in Permutive. We’re excited to introduce Content Classifications, enabling you to automatically categorise your... New Optimization (GAM Customers) Understanding how your cohorts are driving campaign performance and making optimization decisions... New Identity Insights. We are excited to announce the availability of a new product: Identity Insights! Identity Insigh...

New We’re excited to introduce Content Classifications, enabling you to automatically categorise your content with structured, high-quality classifications at the click of a button. With this product you can enrich your first-party data and build precise cohorts at scale across your digital properties.

Key Features

Seamless Integrations…

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New Understanding how your cohorts are driving campaign performance and making optimization decisions based on this information can be a highly time-consuming process, requiring data analysis across different sources of information. Our Optimization product provides a new workflow for enhancing your campaign delivery and performance and is…

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New We are excited to announce the availability of a new product: Identity Insights!

Identity Insights measures the impact of user identifiers (IDs) on advertising outcomes, delivering new benefits to your business:

Visualize the health of your ID Graph

Diagnose where low ID match rates are impacting your business

Measure cross-domain user journeys (within your media portfolio)

You can access Identity Insights by clicking Identity in the left-side navigation.You can access the documentation in our portal here.

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Latest changes

Introducing Content Classifications in Permutive

Optimization (GAM Customers)

Identity Insights