New AI Audience Planning. We're excited to introduce AI-powered capabilities to Audience Planning, making it faster and mor... New Introducing Content Classifications in Permutive. We’re excited to introduce Content Classifications, enabling you to automatically categorise your... New Optimization (GAM Customers) Understanding how your cohorts are driving campaign performance and making optimization decisions...

New We're excited to introduce AI-powered capabilities to Audience Planning, making it faster and more intuitive to build the best Audience for any brief. Our AI technology analyzes multiple data points to provide intelligent cohort recommendations, helping you discover relevant cohorts you might have missed and streamline your workflow. This…

New We’re excited to introduce Content Classifications, enabling you to automatically categorise your content with structured, high-quality classifications at the click of a button. With this product you can enrich your first-party data and build precise cohorts at scale across your digital properties.

Key Features

Seamless Integrations…

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New Understanding how your cohorts are driving campaign performance and making optimization decisions based on this information can be a highly time-consuming process, requiring data analysis across different sources of information. Our Optimization product provides a new workflow for enhancing your campaign delivery and performance and is…

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Latest changes

AI Audience Planning

Introducing Content Classifications in Permutive

Optimization (GAM Customers)